With speculation growing that he may run for president again in 2012, analysts say such photo opportunities keep him firmly in the public eye and remind people that he remains a serious contender for the country's highest political office.
The photographs show him posing with a large fish he has apparently just caught in a nearby river, nuzzling a horse in the style of a horse whisperer, and shouldering a hunting rifle with telescopic sights as he strides through a rock-strewn landscape.
But crucially he is not shown actually shooting anything. He has been careful to cultivate an image as a keen animal conservationist who does his best to protect Russia's endangered species. The rifle therefore appears to be more of a fashion accessory rather than something he either needed or used.